A Taste of
What’s Cooking:

Expanding the Role
of Influencers With
Behind-the-Scenes
Kitchen Access

  • CHALLENGE

    Introduce a regional concept to small and mid-size markets with limited earned media potential.

  • RESULTS

    Grand Openings with lines out the door, regardless of location, with strong sustaining sales.

  • HOW WE FOUND SUCCESS

    Granting content creators the exclusivity and curatorial freedom they crave, with access to kitchen prep and the fire-grilled cooking that gives El Pollo Loco its distinctly delicious flavor.