Introduce an iconic breakfast & brunch franchise to a sleepy mountain town

More than 500k earned media impressions

Coverage from the bigger local news networks, broadcast, print and web

High awareness for the opening weekend

More than $15,000 in advertising media value

Curating a local media + influencer list to invite in ahead of the Grand Opening Weekend, and encourage promotional coverage highlighting the new restaurant. Facilitating an in-studio broadcast segment on local Reno Television, as well as multiple influencer visits to the Fernley restaurant to drive social media buzz.